New Bing Translator Plugin lets users localize your WordPress site into the language of their choice

“It is the task of the translator to release in his own language that pure language that is under the spell of another, to liberate the language imprisoned in a work in his re-creation of that work.”
Walter Benjamin, Illuminations: Essays and Reflections

Good news for WordPress developers and webmasters!

Microsoft Open Technologies, Inc. has released a new Bing Translator plugin that lets you apply the power of Bing Translator to any WordPress site running version 3.8 or later. Visitors can translate your site into their preferred language in one click without leaving the page once this light-weight, cross-browser plugin is installed. This plugin also provides options for a setting a color scheme, as well as an option to allow visitors to suggest translations.

A very special thanks to Chris Wendt and his team from Bing Translation who helped make this release possible.

Getting the Plugin

The Bing Translator plugin should be installed from within the WordPress Dashboard by clicking on Plugins > Add New and search for "Bing Translator." A site developer can also manually install the plugin by downloading it from, then adding the “bing-translator” folder in the “/wp-content/plugins/” directory

Enabling the Plugin

Once the plugin is installed, there are three ways you enable the plugin in your WordPress site:

  1. Simply drag the Bing Translator Widget (which was added to your Available Widgets during installation) to any widget-enabled area in your WordPress theme.
  2. Use the Bing button in the UI to Embed a [bing_translator] shortcode into the editor of any post, page, or custom post type.
  3. Add a <?php bing_translator(); ?> PHP function to one of your theme's template files.

Managing Translated Content

For any content within a post, page or custom post type that should not be translated, you have the option to use the `[notranslate][/notranslate]` shortcode.

Getting WordPress on Windows Azure

The Bing Translator plugin works on any WordPress Site. Yet, the easiest way to get started if you want to develop a new site is with Windows Azure. Sign into the Windows Azure dashboard to get started with a Free Trial. Once registered, simply select New > Web Site > From Gallery within the dashboard, then choose WordPress:


Fill out the information such as name of the site, region, Web Scale Group (for auto-scaling), Region, and start WordPress! You’ll be up in minutes.


More information – and some useful videos to help you get started, special thanks, and we want to hear from you!

For more information about the Bing Translator Plugin, please have a look at the Translator Plugin Site on, the main Bing Translator Site, and these short, helpful videos:

A very special thanks to Chris Wendt and the Microsoft Translator team who helped make this release possible.
Using the plugin? Not using the plugin? We want to know why! Wow us with your applications or provide feedback to us if you think there is room for improvement. We look forward to hearing from you!


Roopali Kaujalgi
Senior Program Manager
Microsoft Open Technologies, Inc.

Brian Benz
Senior Technical Evangelist
Microsoft Open Technologies, Inc.